# The Agency — Social Media Content Calendar
## February 18-20 & 23-27, 2025

**Total Posts:** 24 (3 platforms × 8 days)
**Platforms:** LinkedIn, Meta (Facebook/Instagram), X (Twitter)

---

## Week 1: Feb 18-20, 2025

### 📅 February 18, 2025 (Tuesday) — THEME: Introduction

#### LinkedIn
**Visual:** Dark slide with "Software that fits your business." + hand-drawn underline
**Caption:**
```
Software that fits your business.

Not one-size-fits-all.
Not bloated enterprise tools.
Not months of waiting.

We're The Agency — we build custom software at SaaS speed.

Tell us what you need. We build it. •

→ agency.symph.co

#CustomSoftware #B2BSaaS #TechInnovation #SoftwareDevelopment
```

#### Meta (Facebook/Instagram)
**Visual:** Carousel — 4 slides (Hook → Problem → Solution → CTA)
**Caption:**
```
Software that actually fits your business? Yeah, we do that. ✨

Slide through to see why off-the-shelf isn't cutting it anymore 👉

Drop a 💬 if this sounds like your company.

#TheAgency #CustomSoftware #BusinessTech #Innovation
```

#### X (Twitter)
**Visual:** Single dark image with wordmark
**Caption:**
```
You adapt to your software.

We think that's backwards.

What if your software adapted to you?

→ agency.symph.co
```

---

### 📅 February 19, 2025 (Wednesday) — THEME: Problem Awareness

#### LinkedIn
**Visual:** "You keep adapting to software." with crossed-out alternatives
**Caption:**
```
The two options most businesses think they have:

❌ Off-the-shelf software that "kind of" works
❌ Custom development that takes 18 months and $500K

There's a third option now.

Built in days. Not months.
Priced like SaaS. Not enterprise contracts.
Fits YOUR workflow. Not the other way around.

We're The Agency. •

→ agency.symph.co

#SoftwareSolutions #BusinessOperations #DigitalTransformation #TechLeadership
```

#### Meta (Facebook/Instagram)
**Visual:** Split screen — Frustrated person vs. relieved person
**Caption:**
```
POV: You just found out custom software doesn't have to cost $500K or take 18 months 🤯

Built in days. Paid like SaaS.

Tag someone who needs to hear this 👇

#TechTalk #BusinessGrowth #TheAgency
```

#### X (Twitter)
**Visual:** Bold text on dark background
**Caption:**
```
"We're too unique for off-the-shelf."
"Custom dev is too expensive."

You've said both, haven't you?

What if neither was true anymore?

→ The Agency.
```

---

### 📅 February 20, 2025 (Thursday) — THEME: How It Works

#### LinkedIn
**Visual:** 3-step process diagram (AI builds → Humans review → You approve)
**Caption:**
```
Here's exactly how we build your software:

01 → AI builds the foundation
02 → Human engineers review every line
03 → You approve before anything ships

The formula: AI velocity + Human intelligence = Your software.

No black box. No surprises. No 18-month timelines.

Ready to see it in action? •

→ agency.symph.co/demo

#AIinBusiness #SoftwareEngineering #ProcessAutomation #TechInnovation
```

#### Meta (Facebook/Instagram)
**Visual:** Animated carousel showing the 3 steps
**Caption:**
```
How we build custom software in days, not months 👇

Step 1: AI builds 🤖
Step 2: Humans review 👨‍💻
Step 3: You approve ✅

It's really that simple.

Save this for later! 📌

#HowItWorks #CustomSoftware #TheAgency #TechTips
```

#### X (Twitter)
**Visual:** Minimal process graphic
**Caption:**
```
Our process:

AI builds. Fast.
Humans review. Carefully.
You approve. Confidently.

That's it. That's the tweet.

→ agency.symph.co
```

---

## Week 2: Feb 23-27, 2025

### 📅 February 23, 2025 (Sunday) — THEME: Speed & Velocity

#### LinkedIn
**Visual:** "Days. Not months." with stopwatch icon
**Caption:**
```
Traditional custom software timeline:
📅 Discovery: 2 months
📅 Design: 2 months  
📅 Development: 6-12 months
📅 Testing: 2 months
📅 Total: 12-18 months

The Agency timeline:
📅 Discovery to deployed: Days to weeks

Same quality. Different century.

The future of software development is here. •

→ agency.symph.co

#AgileEngineering #FastDelivery #SoftwareDevelopment #AIEngineering
```

#### Meta (Facebook/Instagram)
**Visual:** Before/After timeline comparison
**Caption:**
```
18 months vs. 18 days.

That's the difference between traditional dev and what we do.

Which timeline would your business prefer? ⏱️

Comment "DAYS" if you're ready to move faster 👇

#SpeedMatters #BusinessEfficiency #TheAgency
```

#### X (Twitter)
**Visual:** Bold "DAYS. NOT MONTHS." text
**Caption:**
```
Your competitors are still in discovery.

You're already shipped.

That's the velocity difference.

→ The Agency.
```

---

### 📅 February 24, 2025 (Monday) — THEME: Cost Comparison

#### LinkedIn
**Visual:** Price comparison — Traditional vs. The Agency
**Caption:**
```
Let's talk numbers:

Traditional Custom Development:
💰 $200K - $500K+ upfront
💰 $50K+ annual maintenance
💰 12-18 month wait before ROI

The Agency:
💰 SaaS-style monthly pricing
💰 Maintenance included
💰 ROI starts in weeks, not years

Same result. Radically different investment model.

Why pay enterprise prices for startup timelines? •

→ agency.symph.co/pricing

#ROI #SoftwareInvestment #CostEfficiency #B2BSolutions
```

#### Meta (Facebook/Instagram)
**Visual:** Piggy bank visual with comparison
**Caption:**
```
$500K for custom software?

In this economy? 😅

We flipped the model — SaaS pricing for custom builds.

DM us "PRICING" to learn more 💬

#SmartSpending #BusinessTips #TheAgency #SaaS
```

#### X (Twitter)
**Visual:** Dollar signs crossed out
**Caption:**
```
Custom software doesn't have to cost $500K.

We charge like SaaS.
We deliver like a dev team.
You win like an enterprise.

→ agency.symph.co
```

---

### 📅 February 25, 2025 (Tuesday) — THEME: Use Cases

#### LinkedIn
**Visual:** Industry icons grid (Healthcare, Finance, Retail, Logistics)
**Caption:**
```
Who's building with The Agency?

🏥 Healthcare: Custom patient management systems
💰 Finance: Automated compliance workflows
🛒 Retail: Inventory + POS integrations
🚚 Logistics: Fleet tracking dashboards
📊 Agencies: White-label client portals

Every business is unique. Your software should be too.

What would YOU build? •

→ agency.symph.co/use-cases

#IndustryTech #CustomSolutions #DigitalTransformation #TechForBusiness
```

#### Meta (Facebook/Instagram)
**Visual:** Carousel of industry use cases with icons
**Caption:**
```
What would you build if custom software was actually affordable?

Swipe to see what other businesses are building 👉

🏥 Healthcare systems
💰 Finance tools
🛒 Retail solutions
🚚 Logistics dashboards

Your turn — comment your industry! 💬

#UseCases #CustomSoftware #TheAgency #BusinessInnovation
```

#### X (Twitter)
**Visual:** Simple industry icon
**Caption:**
```
What we've built this month:

→ Patient intake system
→ Compliance tracker
→ Inventory dashboard
→ Fleet manager

What's next on the list?

(Probably yours)

→ agency.symph.co
```

---

### 📅 February 26, 2025 (Wednesday) — THEME: AI + Human Balance

#### LinkedIn
**Visual:** "AI velocity + Human intelligence" formula
**Caption:**
```
Let's address the elephant in the room:

"Is AI building my software?"

Yes — but also no.

Here's the truth:
🤖 AI handles the repetitive, time-consuming parts
👨‍💻 Human engineers review EVERY line of code
✅ You approve EVERY feature before it ships

We didn't remove humans. We gave them superpowers.

The result? Enterprise quality at startup speed. •

→ agency.symph.co/how-we-build

#AIEngineering #HumanInTheLoop #SoftwareQuality #TechInnovation
```

#### Meta (Facebook/Instagram)
**Visual:** Robot + Human handshake visual
**Caption:**
```
AI doesn't replace our engineers.

It makes them 10x faster. 🚀

Every line of code is:
✅ AI-generated
✅ Human-reviewed
✅ You-approved

Best of both worlds.

#AIandHumans #TechBalance #TheAgency #Innovation
```

#### X (Twitter)
**Visual:** Simple equation graphic
**Caption:**
```
AI velocity + Human intelligence.

Not AI replacing humans.
Not humans ignoring AI.

Both. Together. For you.

That's The Agency difference.
```

---

### 📅 February 27, 2025 (Thursday) — THEME: CTA / Get Started

#### LinkedIn
**Visual:** "Tell us what you need. We build it." with CTA arrow
**Caption:**
```
Here's how to get started:

1️⃣ Tell us what you need (plain English works)
2️⃣ We scope it in 24 hours
3️⃣ You see your first build in days

No RFPs. No 47-page requirements docs. No enterprise sales cycles.

Just: "Here's my problem" → "Here's your solution."

Ready to build something? •

→ agency.symph.co

#GetStarted #CustomSoftware #NoCodeNeeded #B2BSaaS
```

#### Meta (Facebook/Instagram)
**Visual:** Big CTA button visual "Start Building →"
**Caption:**
```
Your software. Built in days.

No 47-page requirement docs.
No 6-month timelines.
No $500K budgets.

Just tell us what you need.

Link in bio 🔗

#StartBuilding #TheAgency #CustomSoftware #LetsGo
```

#### X (Twitter)
**Visual:** Arrow pointing right with URL
**Caption:**
```
"Tell us what you need."

That's the whole intake process.

No RFPs.
No sales calls.
No BS.

→ agency.symph.co

Let's build something.
```

---

## Creative Assets Checklist

| Date | Platform | Asset Name | Status |
|------|----------|------------|--------|
| Feb 18 | LinkedIn | feb18-linkedin-intro.png | ⏳ |
| Feb 18 | Meta | feb18-meta-carousel-1-4.png | ⏳ |
| Feb 18 | X | feb18-x-wordmark.png | ⏳ |
| Feb 19 | LinkedIn | feb19-linkedin-problem.png | ⏳ |
| Feb 19 | Meta | feb19-meta-split.png | ⏳ |
| Feb 19 | X | feb19-x-quotes.png | ⏳ |
| Feb 20 | LinkedIn | feb20-linkedin-process.png | ⏳ |
| Feb 20 | Meta | feb20-meta-steps.png | ⏳ |
| Feb 20 | X | feb20-x-process.png | ⏳ |
| Feb 23 | LinkedIn | feb23-linkedin-speed.png | ⏳ |
| Feb 23 | Meta | feb23-meta-timeline.png | ⏳ |
| Feb 23 | X | feb23-x-days.png | ⏳ |
| Feb 24 | LinkedIn | feb24-linkedin-cost.png | ⏳ |
| Feb 24 | Meta | feb24-meta-pricing.png | ⏳ |
| Feb 24 | X | feb24-x-dollars.png | ⏳ |
| Feb 25 | LinkedIn | feb25-linkedin-industries.png | ⏳ |
| Feb 25 | Meta | feb25-meta-usecases.png | ⏳ |
| Feb 25 | X | feb25-x-built.png | ⏳ |
| Feb 26 | LinkedIn | feb26-linkedin-aihumans.png | ⏳ |
| Feb 26 | Meta | feb26-meta-handshake.png | ⏳ |
| Feb 26 | X | feb26-x-equation.png | ⏳ |
| Feb 27 | LinkedIn | feb27-linkedin-cta.png | ⏳ |
| Feb 27 | Meta | feb27-meta-button.png | ⏳ |
| Feb 27 | X | feb27-x-arrow.png | ⏳ |

---

## Design Specifications

**All assets follow The Agency Social Design System:**
- **Background:** Pure black (#000000)
- **Text:** White (#FFFFFF) and gray (#888888)
- **Texture:** Subtle blueprint grid (10% opacity)
- **Font:** Geist Sans
- **Accent:** Single hand-drawn element per slide (underline, arrow, checkmark)
- **Ownable:** White gradient dot (•) after key statements
- **Wordmark:** "The" in gray, "Agency" in white

**Dimensions:**
- LinkedIn: 1200×1200 (square) or 1200×627 (landscape)
- Meta/Instagram: 1080×1080 (feed) or 1080×1920 (stories)
- X/Twitter: 1200×675 (recommended) or 1080×1080

