# The Agency — Market Research, Positioning & Content Plan
**Period:** February 23–27, 2026
**Prepared by:** ARIA / Stevia (Symph's Marketing Brain)
**Requested by:** steven.asoy

---

## PART 1: DEEP MARKET RESEARCH

### The Market Landscape

**The Custom Software Development Market (2026)**
- Global custom software market: ~$35B+ (2025), growing at 22% CAGR
- AI-assisted software delivery has compressed timelines from 6–18 months → 2–8 weeks
- Philippines IT market: $10.2B (2026) — one of the fastest-growing tech outsourcing destinations in Asia
- Philippine dev rates: $18–$55/hour vs. US/EU agencies at $80–$350/hour
- Key shift: "AI-native" agencies now delivering at 10x the speed of traditional shops with 65–80% margins vs. 20–35% for traditional agencies

**The Buyer Pain Points (2026)**
1. Generic SaaS = Paying for 80% of features you'll never use
2. Traditional custom dev = $100K+ projects, 6–18 months, vendor disappears post-launch
3. No-code/low-code = Works until it doesn't. Breaks at scale.
4. The real gap: A business-shaped software solution, priced like SaaS, built like a product

**Why AI Changes Everything**
- AI velocity now lets a 10-person team ship what used to require 100 people
- The bottleneck moved from "can we build it?" to "do we know what to build?"
- This is Symph's moat: Human intelligence (strategy, judgment, product thinking) + AI velocity (execution speed)

---

### The Competitive Landscape

#### Tier 1: Enterprise Software Houses (NOT direct competitors)
**Accenture, EPAM, ThoughtWorks, Infosys**
- Target: Fortune 500, $500K–$50M+ engagements
- Strength: Scale, certifications, enterprise trust
- Weakness: Slow, expensive, cookie-cutter, account managers over engineers
- Why they're irrelevant to us: Different buyer entirely. Different price point.

#### Tier 2: Regional Full-Stack Agencies (Direct Competitors — Philippines & SEA)
**Sprobe, Azeus, Exist Software, Flexisource IT, Mastech Digital PH**
- Model: Staff augmentation or project-based custom dev
- Pricing: $25–$55/hr, or $50K–$200K fixed-price projects
- Pitch: "World-class PH talent at Asian prices"
- Weakness: Output-focused (code delivery), not outcome-focused (business results)
- Messaging: Generic. "We build your vision." "Quality at scale."
- No product thinking. No SaaS-model pricing.

**Their biggest gap:** They sell labor and code. We sell outcomes and solutions.

#### Tier 3: No-Code/Low-Code Competitors (Indirect)
**Bubble, Webflow, Glide, AppMaster**
- Target: SMBs, solopreneurs, non-technical founders
- Strength: Speed, low barrier to entry, self-serve
- Weakness: Hits walls fast. Not enterprise-grade. Customization is a lie.
- Why they lose clients: "It worked until we grew" is the most common exit story

#### Tier 4: AI App Builders (Emerging Competitors — 2026)
**Bolt.new, Replit, Lovable, v0 by Vercel**
- Target: Technical founders who can prompt-engineer
- Strength: Speed to prototype
- Weakness: Prototype ≠ product. No UX strategy. No ops. No long-term support.
- The market narrative: "Just use AI to build it yourself"
- Why they fail real businesses: A dental clinic or logistics company can't prompt-engineer their way to a production-grade system

#### Tier 5: The SaaS Giants (Displacement Risk)
**Salesforce, HubSpot, Monday.com, Notion, Asana**
- The conventional wisdom: "Just use a popular SaaS tool"
- The problem: Forces process adaptation. Creates tool sprawl. Expensive at scale.
- The reality: Companies spend more customizing generic SaaS than building tailored solutions

---

### The Market Opportunity (2026)

**The gap no one is owning:**
> A company with 20–500 employees has a specific operational problem. Generic SaaS doesn't fit. Custom dev is out of reach or out of trust. AI builders are too raw.

**This is The Agency's territory.**

- TAM: ~$8–12B (SMB/mid-market custom software, SEA+global remote)
- SAM: Filipino-built, AI-velocity, subscription or project model — ~$500M+
- The buyer: Operations leaders, founders, and CTOs who've been burned by generic SaaS or failed custom projects

---

## PART 2: POSITIONING

### The Category We're Creating

**"Personalized SaaS"** — not a vendor, not an outsourcing shop.

A partner that builds software that fits your specific business. Built in weeks. Maintained like a product.

The old options:
- Buy off-the-shelf → You adapt to it
- Hire custom dev → You wait 12 months and hope
- No-code → You hit a ceiling in 6 months

The Agency's option:
- We build it to fit you. AI velocity. Human judgment. SaaS pricing model.

---

### The Positioning Statement

**For whom:** Business operators, founders, and ops leaders running companies between 20–500 people who need software that actually fits how they work.

**The problem they have:** Every SaaS tool asks them to adapt. Custom dev shops ask them to wait and overpay. They're stuck managing spreadsheets, disconnected tools, and manual workarounds.

**What The Agency does:** Builds business-specific software — fast, maintained, priced like a product.

**Why only we can say this:** Human Intelligence. AI Velocity. We combine product thinking (strategy, UX, outcome-focus) with AI-assisted execution (10x delivery speed). Not just code — built systems that become assets.

**The alternative:** Settling for software that almost fits. Paying for 80% of features you'll never use. Managing the gap with manual work.

---

### The Brand Pillars (4 Core Messages to Own)

**1. "Software that fits your business."**
(Not: "Powerful. Scalable. Seamless." — nobody believes those words.)
The differentiator: Fit. Specificity. Designed around how YOU work.

**2. "Human Intelligence. AI Velocity."**
The mechanism behind the promise. We're not AI hype. We're AI-equipped humans.
Strategy, empathy, and judgment are still human. Execution is accelerated by AI.

**3. "Built in weeks. Not months."**
Proof that speed is real without sacrificing quality. Tangible timeline claim.

**4. "A system you keep, not a vendor you depend on."**
The anti-outsourcing play. We build assets, not dependencies.

---

### Voice for This Campaign

**Register:** Strategic Partner + Honest Teacher
**Temperature:** Warm. Slightly cool on proof posts. Hot on opinion pieces.
**Tone:** Direct. No hedge words. No corporate speak. No emojis in copy body (only as accent in social hooks).
**Persona:** The senior founder who's shipped for real businesses. Confident but never arrogant.

---

## PART 3: WEEKLY CONTENT CALENDAR — FEB 23–27, 2026

### Campaign Theme: "Stop Fitting the Software. Build the Fit."

**Arc:**
- Mon: Name the problem (pattern interrupt)
- Tue: Diagnose the root cause (thought leadership)
- Wed: Show proof (credibility content)
- Thu: Challenge the status quo (opinion piece)
- Fri: Invite the conversation (lead gen)

**Content Mix (Stevia's 80/20 rule):**
- 4 Jab posts (give value)
- 4 Jab posts (credibility/proof)
- 2 Jab posts (thought leadership)
- 4 Jab posts (education)
- 1 Hook post (CTA/offer)

---

## MONDAY, FEB 23 — "THE PATTERN INTERRUPT"

### META POST 1 (8:00 AM PHT)
**Goal:** Awareness. Hook the feed.
**Pillar:** Useful Knowledge
**Visual:** Bold black background. Single white headline. The Agency wordmark bottom-right.

---

**COPY:**

You're not using 70% of your CRM.

You have a Monday.com board that nobody updates.

You're still using a spreadsheet for the thing your "project management tool" was supposed to handle.

This is the SaaS tax. You pay for features built for someone else's business — then build workarounds for your own.

The gap between "what the tool does" and "what your business needs" doesn't close over time.

It widens.

The Agency builds the missing piece.

**[Tag: The Agency]**

---

**LINKEDIN VERSION:**

Most software wasn't built for your business. It was built for the average of 10,000 businesses — then sold to you.

The result? Your team adapts to the software instead of the software adapting to your team.

Here's what that actually costs:
- Hours spent on manual workarounds
- Data living in 3 different tools that don't talk to each other
- A CRM nobody updates because the fields don't match your sales process
- A PM tool that doesn't map to how your team actually works

This is the SaaS tax. It's not on the invoice — it's in the time and friction your team absorbs every single day.

We call it the gap. The distance between what the tool does and what your business needs.

The conventional wisdom says the gap closes when you configure the tool better.

It doesn't. The gap widens as your business grows.

The Agency builds software that closes the gap by design — not by configuration.

Not generic. Not a template. Built for how you work.

What's the gap in your business right now?

---

### META POST 2 (12:00 PM PHT)
**Goal:** Credibility / Proof
**Pillar:** Proof
**Visual:** Split-screen — "before" (messy spreadsheets) vs "after" (clean dashboard). B&W aesthetic.

---

**COPY:**

A logistics team was managing 3,000+ monthly deliveries in Excel.

Not because they were behind the times.

Because none of the SaaS tools out there mapped to their specific routing logic, client tiers, and billing structure.

We built them a custom operations system in 6 weeks.

Same number of deliveries. A third of the manual work.

That system? It runs every morning without a spreadsheet in sight.

This is what software that fits looks like.

**The Agency — Software that fits your business.**

---

**LINKEDIN VERSION:**

A logistics company we worked with was managing 3,000+ monthly deliveries in Excel.

Before you judge that — they'd tried three SaaS tools. Each one forced them to simplify their process in ways that broke their business logic. Routing got wrong. Client tiers got lost. Billing became a nightmare.

So they went back to Excel. Because Excel, at least, does exactly what you tell it to.

We spent two weeks in discovery — understanding their routing logic, their client tier structure, their billing exceptions, their operational flow.

Then we built a system that mapped to their exact process. Not a configured SaaS. A system built around how they actually work.

Six weeks later: A custom operations dashboard that handles intake, routing, delivery tracking, and billing — without a spreadsheet in sight.

Same volume. A third of the manual work.

The lesson isn't "Excel is bad." The lesson is: the right solution fits the specific problem. Generic tools don't.

When a logistics company runs their operations better, drivers get accurate routes, clients get accurate invoices, and the ops team gets their time back.

That's the real outcome.

The Agency builds systems like this. Reach out if you have a gap no SaaS is filling.

---

### META POST 3 (5:00 PM PHT)
**Goal:** Thought leadership / Opinion
**Pillar:** Useful Knowledge
**Visual:** Clean text post. Single bold statement. Black on white.

---

**COPY:**

Hot take:

"Digital transformation" failed most companies because they digitized their existing problems.

They didn't fix the process. They bought software on top of a broken process.

The result: expensive, slow, and still manual.

Transformation isn't a software purchase. It's a rethink — and the software is what you build after the rethink.

That's the order that works.

**The Agency.**

---

**LINKEDIN VERSION:**

Why did most "digital transformation" projects fail?

They digitized the existing process without improving it.

A manual approval workflow becomes a digital approval workflow — with the same 4-step sign-off that made no sense in the first place, just now in a system.

A paper-based inventory system becomes a spreadsheet-based inventory system — now in a SaaS tool that costs $800/month and still requires someone to update rows manually.

The result: Digital transformation that's still expensive, still slow, still manual — just with better branding.

Here's what actually works:

1. Map the process as-is. Where does it break? Where is time lost?
2. Redesign the process. Not digitize — redesign.
3. Then build the software around the improved process.

Most companies do step 3 first. Then wonder why it didn't change anything.

The software is not the transformation. It's the vessel that carries the transformation.

Get the thinking right. Then build the system.

This is what our discovery process is designed to surface — before we write a line of code.

What digital transformation project have you seen go wrong? (And what was actually broken?)

---

## TUESDAY, FEB 24 — "THE ROOT CAUSE"

### META POST 4 (8:00 AM PHT)
**Goal:** Education / Awareness
**Pillar:** Useful Knowledge
**Visual:** Bold statement on black. "3 Signs Your Software Is Costing You More Than It Saves."

---

**COPY:**

3 signs your software is costing you more than it saves:

1. Your team has a "how to use it" document longer than an operations manual

2. Onboarding new employees means teaching the tool before teaching the job

3. You've added a second tool to fix the gaps in the first tool

These aren't signs of bad tools.

They're signs of mismatched tools.

A tool built for someone else's business will never fit yours perfectly.

That's not a bug. That's the business model.

**The Agency builds software that fits your business — not the other way around.**

---

**LINKEDIN VERSION:**

Three things I hear from operations leads right before they call us:

**"Our onboarding takes two weeks just for the tools."**
They've accumulated 6–8 SaaS tools over the years. Each one made sense when they bought it. Now new hires spend their first weeks learning platforms before they learn the job. The complexity tax compounds.

**"We have a spreadsheet to track the thing the software was supposed to track."**
This one is the clearest signal. When you're maintaining a manual layer on top of a system that was supposed to eliminate manual work — the system isn't working. It's just adding structure to the chaos.

**"We pay for the enterprise plan but only use 4 features."**
Most SaaS tools charge you for the whole catalog. You use what fits. The rest is overhead — financially and cognitively.

None of these are bad decisions. They're rational decisions made with the tools available.

But there's a pattern: each of these symptoms points to the same root cause — software built for the average business, deployed in a specific business, creating constant friction.

The fix isn't a better SaaS tool. It's software built for how you actually work.

What's the workaround that lives permanently in your operations right now?

---

### META POST 5 (12:00 PM PHT)
**Goal:** Thought leadership / Brand story
**Pillar:** Honest Lessons
**Visual:** Founder-style text post. White background. Minimal.

---

**COPY:**

We built 6 SaaS products for our own portfolio.

Overture (analytics). Worklane (approvals). Vector (project management). Clocklane (POS). Alignly (HR). Encore (client portals).

Here's what we learned:

Every product we built was because a client had a problem that no existing tool solved exactly right.

Not "no tool existed." But "no tool existed that fit."

That's the distinction.

The gap isn't access to software. It's fit.

**That's why The Agency exists.**

---

**LINKEDIN VERSION:**

Symph has built 6 B2B SaaS products. Not for clients — for ourselves.

Here's why that matters.

Overture started because our clients needed analytics dashboards that fit their specific KPIs — not a generic Datadog or Google Analytics interface.

Worklane started because a client's approval process was too specific for Monday.com or Asana to handle without constant workarounds.

Vector started because project management tools were either too simple (Trello) or too complex (Jira) for the mid-market teams we were serving.

The pattern was always the same: not "no tool exists," but "no tool fits."

We kept building because the fit mattered more than the feature list.

Eventually we stopped asking "which SaaS should we recommend?" and started asking "what does this business actually need?"

That shift is what became The Agency.

We're not a dev shop that takes requirements. We're a builder that understands your business first — and builds the system around the way you work.

Six SaaS products in the portfolio. Hundreds of business systems shipped. Every single one started with the same first question: "What does your business actually need?"

Not "what can we build?" Not "what's in scope?" 

What does your business need?

---

### META POST 6 (5:00 PM PHT)
**Goal:** Engagement / Opinion piece
**Pillar:** Thought leadership
**Visual:** B&W. Strong statement. Short.

---

**COPY:**

"AI is going to replace software developers."

Maybe.

But it's not going to replace the person who understands your business well enough to know what to build.

That's the rarest thing in the room.

Not code. Clarity.

**Human Intelligence. AI Velocity.**
**The Agency.**

---

**LINKEDIN VERSION:**

Everyone's talking about AI replacing developers.

Here's the more important conversation: AI doesn't replace the person who knows what to build.

Code generation is real. Copilot, Cursor, Claude — they're writing significant chunks of production code today. The speed of execution has multiplied.

But here's what hasn't changed:

Someone still needs to understand the business problem deeply enough to design the right solution. Someone still needs to know which of 10 technically-correct options is actually right for this specific company, this specific team, this specific context.

That judgment — business understanding translated into system design — is the rarest thing in software development. AI makes it faster to build the answer. It doesn't generate the answer.

At Symph, we've always said: "Agents do the work. Humans make the decisions."

The AI tooling we've built into our workflow means we ship faster than a traditional agency. But the thinking that happens before the first line of code? Still human. Still the most valuable part.

The companies winning with AI aren't the ones using it to replace thinking. They're the ones using it to move faster on better thinking.

What are you using AI to accelerate right now?

---

## WEDNESDAY, FEB 25 — "THE PROOF"

### META POST 7 (8:00 AM PHT)
**Goal:** Proof / Credibility
**Pillar:** Proof
**Visual:** Split graphic — "Before" vs "After" stat. Clean, B&W.

---

**COPY:**

A retail client was generating monthly reports manually.

Every month: 4 hours of data pulling, cross-referencing, copy-pasting across 3 systems.

4 hours. Every month. For years.

We automated the entire report pipeline.

Now: same report, generated on demand, in 4 minutes.

4 hours → 4 minutes.

That's not an upgrade. That's time back.

**The Agency.**

---

**LINKEDIN VERSION:**

Monthly reports. 4 hours to build. Every. Single. Month.

The data lived in three systems that didn't talk to each other. Someone had to pull exports from each, cross-reference in Excel, then format the final report manually.

The person doing this was their operations manager. The person whose judgment and attention was supposed to be on the business — spending 4 hours a month formatting a spreadsheet.

We mapped the full data flow. Understood what the report was actually communicating and to whom. Then built an automated pipeline: data pulls from all three sources, normalizes, runs the calculations, and outputs the formatted report.

Same data. Same insights. On demand. In 4 minutes.

The operations manager didn't disappear. She directed her attention to the decisions the report was supposed to inform — instead of the mechanics of producing it.

This is what we mean by "software that fits your business."

It's not always a big, complex system. Sometimes it's one workflow that's been manual for years, automated in a way that fits exactly how the data moves in your business.

The result is never just speed. It's capacity — for the people doing the work, and for the business trying to grow.

What manual workflow in your business is still waiting for this?

---

### META POST 8 (12:00 PM PHT)
**Goal:** Brand storytelling / People
**Pillar:** People
**Visual:** Team photo or office photo. Candid. Real. B&W filter.

---

**COPY:**

We're a software company from Cebu, Philippines.

We've shipped for logistics companies, healthcare providers, government agencies, retail chains, and enterprise operations teams.

Some of them came to us because they'd tried 3 SaaS tools and none of them fit.

Some came because a custom project blew the budget and went dark.

Some came because a vendor promised 6 months and delivered 18.

They all came with the same core problem:

They needed software that fit their business. Nobody had built it for them yet.

We did.

**The Agency — Built in Cebu. Built for the world.**

---

**LINKEDIN VERSION:**

We're a software company based in Cebu, Philippines.

That detail matters — not just for credibility, but because Cebu is where some of the most technically rigorous and practically-minded engineering teams in the region are built. We've been at this for 15 years.

The clients we work with don't come from a single industry. Logistics, healthcare, government, retail, enterprise operations. Different sectors. The same pattern.

They'd tried the tools. The tools didn't fit. They'd tried traditional development. The timelines slipped. The budgets expanded. The vendor disappeared post-launch.

What they needed wasn't more software. They needed software built specifically for how their business runs — with the kind of product thinking that asks "will this actually work for your team?" before writing a line of code.

That's the work we do at The Agency.

Not a dev shop. Not a SaaS vendor. A builder with 15 years of product thinking behind every system we ship.

If your business has a gap that generic tools aren't filling — we want to hear about it.

---

### META POST 9 (5:00 PM PHT)
**Goal:** Education / Thought leadership
**Pillar:** Honest Lessons
**Visual:** Clean white. Bold single statement. "The 3 questions we ask before we write a line of code."

---

**COPY:**

Before we write a line of code, we ask 3 questions:

1. What is this person actually trying to accomplish? (Not: what did they ask us to build.)

2. Where does the current system break for them?

3. What does success look like in 12 months?

Most vendors skip question 1.

They take requirements, build exactly what's asked, and deliver something technically correct that doesn't solve the problem.

The questions are the work.

**The Agency.**

---

**LINKEDIN VERSION:**

The most common mistake in custom software development isn't technical. It's interpretive.

A client describes what they want. The vendor builds it. The client uses it. Six months later: "This isn't what we needed."

Everyone did their job. Nobody asked the right questions.

Here's what we ask before we write a line of code:

**1. What is this person actually trying to accomplish?**
Not: "What feature did they ask for?" The stated requirement and the actual need are often different. A client who asks for a better reporting dashboard might actually need a faster decision-making process. A client who asks for an approval workflow tool might need a clearer escalation structure.

We start with the need. The feature comes later.

**2. Where does the current system break?**
Every business has workarounds. Spreadsheets alongside SaaS tools. Manual steps in the middle of automated flows. "Just ask [person's name]" tribal knowledge.

We map the breaks before we design the fix. Because the breaks tell you what the actual requirements are.

**3. What does success look like in 12 months?**
"Faster" and "easier" aren't measurable. We push for: fewer hours per task, specific manual steps eliminated, a number reduced or increased.

If we can't define success before we build, we can't know when we've built it.

The questions are the work. The code is how we carry the answer.

What question do you wish your last software vendor had asked before they started building?

---

## THURSDAY, FEB 26 — "CHALLENGE THE STATUS QUO"

### META POST 10 (8:00 AM PHT)
**Goal:** Opinion / Engagement
**Pillar:** Thought leadership
**Visual:** Bold contrast post. Black BG. "The 'just use a SaaS tool' advice is bankrupting operations teams."

---

**COPY:**

The advice every operations leader gets:

"Just use [insert SaaS tool]."

Monday.com. HubSpot. Asana. Notion. Whatever.

The advice isn't wrong. It's incomplete.

"Just use" ignores the cost of fit.

Every hour your team spends adapting their process to the tool — that's the tax.
Every workaround built alongside the tool — that's the tax.
Every manual step the tool was supposed to eliminate — that's the tax.

Nobody puts the fit cost on the ROI calculation.

We do.

**The Agency.**

---

**LINKEDIN VERSION:**

"Why don't you just use [SaaS tool]?"

This is the most common advice given to operations teams trying to solve specific problems. And it's not wrong — it's incomplete.

The SaaS ROI calculation usually looks like:
✅ Monthly subscription cost
✅ Setup cost
✅ Training cost

What it doesn't account for:
❌ Hours spent configuring the tool to approximate your process (and failing)
❌ Time spent maintaining workarounds where the tool doesn't cover your edge cases
❌ Mental overhead of managing a tool that almost fits vs. one that does
❌ The work that still happens manually because the tool can't handle it
❌ Team frustration and adoption resistance when the tool fights the process

I call this the Fit Cost. And it's the real price of generic SaaS.

For some businesses, the Fit Cost is low. The tool is close enough. The workarounds are minor. The math works.

For others — particularly businesses with specific operational logic, complex approval chains, or non-standard data structures — the Fit Cost exceeds the subscription cost in the first year.

Those are the businesses we build for.

Not because generic SaaS is bad. But because for some problems, "just use a SaaS tool" is an answer that ignores the real cost of not fitting.

How do you calculate Fit Cost in your business?

---

### META POST 11 (12:00 PM PHT)
**Goal:** Portfolio showcase / Proof
**Pillar:** Proof
**Visual:** Clean product shot or feature highlight. Elegant. B&W.

---

**COPY:**

We've built:

→ Analytics dashboards for executives who were drowning in raw data
→ Approval systems for teams whose work was stuck waiting for sign-offs
→ Timesheet and POS systems that made "every dollar, every hour" actually traceable
→ Client portals that turned delivery into relationship
→ HR systems that treated people like people, not headcount
→ Project tools for teams moving fast who needed to ship faster

Every single one started the same way.

A business with a gap.

A problem no generic tool solved exactly right.

We built the fit.

**The Agency — Software that fits your business.**

---

**LINKEDIN VERSION:**

Over 15 years, here's what we've learned about building software:

The most valuable systems aren't the most technically complex ones. They're the ones that fit exactly how a business runs — removing friction, eliminating manual work, making the right information visible to the right people at the right time.

Some of what we've built:

**Analytics dashboards** — For executives who needed clarity on the 4 metrics that matter, not a data lake they'd never navigate.

**Approval workflows** — For operations teams where work was consistently stuck at the same sign-off bottlenecks. We mapped the flow. We automated the routing. Work started moving.

**POS and timesheet systems** — For businesses where payroll accuracy was a source of constant dispute. We built fairness into the system. Less dispute. Better trust.

**Client portals** — For service businesses where "delivery" was a PDF in an email. We built a front door — status updates, document sharing, communication history — that turned delivery into an ongoing relationship.

**HR systems** — For organizations whose people data lived in 4 disconnected tools and a spreadsheet. We unified it. Onboarding got faster. Reviews got clearer.

**Project management tools** — For engineering and product teams who needed something between Trello and Jira — built around their specific sprint and review process.

Every engagement started with the same discovery: a specific business, with a specific gap, that no generic tool was filling.

The fit is the work.

If there's a gap in your business — I'd like to understand it.

---

### META POST 12 (5:00 PM PHT)
**Goal:** Brand building / Culture
**Pillar:** People
**Visual:** Strong quote card. Founder voice. B&W.

---

**COPY:**

"Human Intelligence. AI Velocity."

This isn't a tagline we invented because it sounds good.

It's a description of how we actually work.

Our team has been shipping software for 15 years.

Now we ship it faster — because AI handles what used to take weeks.

But the thinking that decides *what* to build?

Still us.

Still human.

**The Agency.**

---

**LINKEDIN VERSION:**

"Human Intelligence. AI Velocity."

This is how we describe our model. Let me explain what it actually means in practice.

**Human Intelligence:**

Before we build anything, we do discovery. Real discovery — conversations about your business, your process, your edge cases, your constraints. We ask questions that reveal what you actually need, not just what you asked for.

This is irreducibly human work. No AI generates the insight that a client's "approval workflow problem" is actually a trust problem between two departments. That takes conversation, listening, and judgment built from years of shipping systems for real businesses.

**AI Velocity:**

Once we know what to build — we build it fast. Our engineering workflow is deeply AI-assisted. Code scaffolding, test generation, documentation, code review — all accelerated.

What used to take 8 weeks now takes 3. What used to take 3 weeks now takes 5 days.

The output is the same quality. The timeline is different. And that difference is meaningful — for cost, for iteration speed, for your ability to test and refine before committing.

The combination is what makes The Agency different from traditional agencies (slower, same thinking model) and pure AI-build tools (faster, but no business judgment).

We're not selling AI. We're selling outcomes. AI just means we deliver them faster.

---

## FRIDAY, FEB 27 — "INVITE THE CONVERSATION"

### META POST 13 (8:00 AM PHT)
**Goal:** Thought leadership / Education
**Pillar:** Useful Knowledge
**Visual:** Clean typographic post. Question as the visual.

---

**COPY:**

You don't need more software.

You need the right software.

The difference is:

More software → adds cost and complexity
Right software → removes friction and restores time

The right software does one thing: it makes your business run better by fitting how your business actually runs.

Not by asking your team to fit it.

That's the line.

**The Agency.**

---

**LINKEDIN VERSION:**

There's a trap in digital operations: solving friction with more tools.

Reporting is slow → add a BI tool.
Approvals are backed up → add a workflow tool.
Communication is scattered → add a project management tool.

Each tool solves something. Each tool adds something too — a new login, a new process, new fields to maintain, new integrations to manage.

After enough of these decisions, you have a tech stack that technically covers everything and practically serves no one well.

The better question isn't "which tool should we add?" It's: "What's the underlying process problem, and what's the simplest system that solves it?"

Sometimes the answer is a SaaS tool. Sometimes it's a configuration change in something you already have. Sometimes it's a custom system that replaces three tools with one that's built for exactly how you work.

The diagnosis comes first. The tool comes after.

This is what our discovery process is designed to do — before we recommend anything or build anything.

If you're in the middle of evaluating software options and want a second opinion from people who've built systems across a lot of industries: let's talk. No pitch, no agenda — just the conversation.

Drop a comment or send me a message.

---

### META POST 14 (12:00 PM PHT)
**Goal:** Lead generation (the hook — earned after 13 jabs)
**Pillar:** Offer
**Visual:** Clean CTA card. B&W. Direct.

---

**COPY:**

If you've got a gap in your business that no tool has filled:

We want to hear about it.

Not to pitch you.

To understand it.

We do a free 45-minute discovery session — we map the problem, discuss options, and tell you honestly whether custom software is the right answer or not.

Sometimes it's not. We'll tell you that too.

Book a call: agency.symph.co

**The Agency — Software that fits your business.**

---

**LINKEDIN VERSION:**

Here's our offer — and it's a genuine one.

If your business has a gap — a manual workflow, a disconnected system, a workaround that's become a permanent fixture — we'll map it with you.

**Free 45-minute discovery session.**

Here's what happens:
1. You walk us through the gap — how the process works, where it breaks, what you've tried
2. We ask questions. A lot of them. (That's the work.)
3. We tell you what we think — including if custom software isn't the right answer

That last part is important. We've walked clients away from custom builds when a better-configured existing tool would have done the job. We'd rather tell you that in the first conversation than after you've committed budget.

This is what we mean by "the right solution to your problem — even if that solution isn't us."

If you have a gap: let's understand it together.

Book a session: agency.symph.co

---

### META POST 15 (5:00 PM PHT)
**Goal:** Close the week / Brand reinforcement
**Pillar:** Brand + community
**Visual:** Simple. Clean. The Agency full wordmark. One-line closer.

---

**COPY:**

Software that fits your business.

Not the other way around.

🔗 agency.symph.co

**The Agency by Symph.**

---

**LINKEDIN VERSION:**

To wrap up the week — a simple thought.

Every business deserves software that fits the way it works.

Not software that forces a process change on day one. Not software that almost works. Not a tool built for 10,000 different businesses that sort of applies to yours.

Software that fits. Built fast. Built to last. Built with the judgment that comes from doing this for 15 years.

That's what The Agency does.

If you've been reading along this week and something resonated — reach out. The best projects we've worked on started with a conversation, not a brief.

agency.symph.co

Have a great weekend. And if you're working on something interesting, we want to hear about it.

— The Agency team

---

## CREATIVE DIRECTION BRIEF

### Visual Identity for This Campaign

**The Agency is B&W only. No color.**

All graphics for The Agency should:
- Use **pure black (#000000) or pure white (#FFFFFF)** backgrounds only
- Use **Geist or Geist Mono** as the primary typeface
- Feature **large, bold typographic headlines** as the primary visual element
- Use **photography** only when it's candid and real (team, office, process shots)
- **No stock photography. Ever.**
- **Maximum 2 visual elements** per graphic. One dominant, one supporting.
- **White space is confidence** — leave room.

**Post formats (Meta):**
- Text posts: 1080x1080px (square) — B&W typographic
- Story posts (if used): 1080x1920px — minimal, clean
- Carousel posts: 1080x1080px each slide — one idea per slide

**Typography rules:**
- Headline: Geist Bold, 48–72pt
- Body: Geist Regular, 18–24pt
- Maximum 12 words in a headline graphic

### Posting Cadence

| Day | Post 1 (8 AM) | Post 2 (12 PM) | Post 3 (5 PM) |
|-----|--------------|----------------|----------------|
| Mon Feb 23 | Pattern interrupt hook | Logistics case study | Digital transformation opinion |
| Tue Feb 24 | 3 signs of mismatched tools | Brand story / portfolio | AI vs. human judgment |
| Wed Feb 25 | Retail 4h→4min story | Cebu origin story | 3 questions before we code |
| Thu Feb 26 | Fit Cost argument | Portfolio showcase | "Human Intelligence" explainer |
| Fri Feb 27 | More software trap | Discovery session offer | Week-closer brand post |

### Hashtag Strategy (Meta)

Use sparingly. Max 5 per post. No hashtag walls.

Primary tags: #TheAgency #SymphAgency #CustomSoftware
Secondary tags (rotate per post theme): #AIVelocity #SaaSAlternative #BusinessSoftware #DigitalTransformation #SoftwareThatFits #TechCebu

**LinkedIn:** No hashtags in the body. 3 max in the first comment (if at all). LinkedIn rewards relevance over hashtags.

---

## POSTING NOTES

### Meta (Facebook/Instagram)
- Lead with the hook sentence — Facebook clips at ~125 chars, Instagram at ~2,200
- First sentence is everything. It's what people see before "see more."
- Use native text posts when possible — reach > link posts
- For Instagram: ensure the visual carries if the caption is hidden

### LinkedIn
- First line is the hook. LinkedIn shows 2–3 lines before "see more."
- Questions at the end drive comments (but only ask one question)
- Don't cross-post Meta copy to LinkedIn — the copy here is adapted for professional register
- Post from a personal profile when possible (company pages get ~4x less organic reach)

---

*End of document. Generated 2026-02-23 by ARIA for Stevia (Symph Marketing Brain).*
*Source of truth for The Agency brand: agency/docs/b2b-portfolio.md*
