# The Agency — Social Media Design System

> Last updated: 2026-02-17
> Locked in after v4 iteration with Jarrhey

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## Visual Language Summary

**The Agency** uses a **constrained editorial** aesthetic — professional, premium, understated, with intentional human touches.

### Core Elements

| Element | Specification |
|---------|---------------|
| **Mode** | Dark (black backgrounds) |
| **Colors** | Pure B&W + faint blue-gray tones. NO accent colors. |
| **Typography** | Geist (clean sans-serif). "The" in gray, "Agency" in white. |
| **Texture** | Subtle blueprint grid (barely visible) |
| **Accents** | One hand-drawn element per slide max (arrow, underline, checkmark) |
| **Ownable Element** | White gradient dot (•) — appears after key statements |

### Design Principles

1. **Generous whitespace** — let typography breathe
2. **Single accent per slide** — constraint > chaos
3. **Consistent wordmark treatment** — always Geist, always "The" gray / "Agency" white
4. **Subtle blueprint texture** — "we engineer software" DNA
5. **Professional + understated** — premium B2B feel
6. **Intentional imperfection** — hand-drawn marks for human touch (but restrained)

### What to AVOID

- Bright colored dots (use white/gray gradient only)
- Too many hand-drawn elements (one max per slide)
- Overwhelming blueprint grids (keep subtle)
- Construction/building imagery (too literal)
- Busy type collage (keep clean)
- Inconsistent fonts

---

## Post Framework

### Post 1: INTRO — "What is The Agency?"
**Goal:** Hook with the core proposition
**Slides:**
1. Headline: "Software that fits your business." + underline on "fits"
2. Logo: "The Agency." wordmark with gradient dot
3. Not statement: Three crossed-out alternatives
4. CTA: "Tell us what you need. We build it."

### Post 2: PROBLEM-AWARE — "The two bad options"
**Goal:** Name the broken status quo
**Slides:**
1. Adapting: "You keep adapting to software. What if software adapted to you?"
2. Excuse 1: "We're too unique for off-the-shelf."
3. Excuse 2: "Custom dev is too expensive."
4. Familiar: "Sound familiar?" with scattered pain points
5. CTA: "Built in days. Not months. Paid like SaaS."

### Post 3: EDUCATIONAL — "How it works"
**Goal:** Make the process feel simple
**Slides:**
1. Question: "How does it work?"
2. Step 01: "AI builds."
3. Step 02: "Humans review."
4. Step 03: "You approve."
5. Formula: "AI velocity + Human intelligence = Your software."
6. CTA: Logo + URL

---

## Caption Templates

**Post 1:**
```
Software that fits your business.

Not one-size-fits-all.
Not bloated enterprise.
Not months of waiting.

Tell us what you need. We build it.

→ agency.symph.co
```

**Post 2:**
```
You keep adapting to software.
What if software adapted to you?

"We're too unique for off-the-shelf."
"Custom dev is too expensive."

Sound familiar?

Built in days. Not months. Paid like SaaS.

→ The Agency.
```

**Post 3:**
```
How does it work?

01 → AI builds.
02 → Humans review.
03 → You approve.

AI velocity + Human intelligence = Your software.

→ agency.symph.co
```

---

## File Locations

- **Slides:** `/home/aria/marketing-assets/uploads/the-agency/social-posts-v4/`
- **Google Drive:** `Marketing-Assets/products/the-agency/social-posts-v4/`

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*Document created: 2026-02-17 by ARIA*
