# Frances 🐼 (francesmarie)

## Role
Team member at Symph. Works on content / creative projects.

## Content Style Guide (captured 2026-02-27)

Frances' non-negotiables for any content she asks for:

**Hard rules:**
- No em dashes
- No AI parallelism patterns ("isn't X... it's Y", "not X, but Y")
- No formulaic hooks or cliché inspirational lines
- No ChatGPT-style transitions ("In conclusion", "At the end of the day", "What this means is...")
- No vague corporate tone or generic motivational poster energy
- No rule of three structures
- No "thought leader performing vulnerability" vibe

**Do this instead:**
- Vary sentence length — short punchy ones mixed with longer ones that breathe
- Use specific details (real timelines, real scenarios) over generic statements
- Warm, clear, realistic tone — sounds like a real person who went through something
- First-person or close-third-person perspective
- Let some mess in — imperfect structure reads more human

## Requests Log
- 2026-02-27: Video about scope creep / setting boundaries with clients / PM relatability
  - Platform: TikTok/Reels (9:16)
  - Brand: Symph
  - Versions: text-only + voiceover, motion graphics + Leonardo style
  - Feedback: First draft felt AI-generated — too structured, too polished, content not hitting
