# Brief Generation Prompt

## Context

You are creating a comprehensive product brief for a new product opportunity.

## Input

- **Product slug:** `{slug}`
- **Opportunity data:** (provided in job)

## Instructions

1. Read the opportunity data carefully
2. Expand the high-level opportunity into a detailed brief
3. Be specific — avoid generic placeholders like "[To be validated]"
4. Think from first principles about the problem and solution

## Output Structure

Write to: `agency/products/{slug}/discovery/brief.md`

```markdown
# Product Brief: {Product Name}

## Executive Summary

{2-3 sentence overview of what we're building and why}

## The Problem

{Detailed problem statement - be specific about:}
- Who experiences this problem?
- How painful is it? (frequency, cost, frustration)
- How do they currently solve it?
- Why are current solutions inadequate?

## The Opportunity

{Why now? What's changed that makes this opportunity timely?}
- Market trends
- Technology enablers
- Regulatory changes
- Behavioral shifts

## Proposed Solution

{Clear description of what we'll build}

### Core Features (MVP)
1. **{Feature 1}** — {what it does and why it matters}
2. **{Feature 2}** — {what it does and why it matters}
3. **{Feature 3}** — {what it does and why it matters}

### Key Differentiators
- {What makes our approach unique?}
- {Why will customers choose us over alternatives?}

## Why Symph

{Why are we positioned to win in this space?}
- Technical capabilities
- Market knowledge
- Existing assets/relationships
- Team expertise

## Hypotheses to Validate

1. **Problem hypothesis:** {Users experience X problem with Y frequency}
2. **Solution hypothesis:** {Feature Z will solve the problem because...}
3. **Business hypothesis:** {Users will pay $X for this solution}
4. **Channel hypothesis:** {We can reach users through...}

## Success Criteria

| Milestone | Target | Timeframe |
|-----------|--------|-----------|
| Customer interviews | 10+ | 30 days |
| Problem validation | 80%+ confirm pain | 30 days |
| MVP launch | Feature-complete | 90 days |
| First paying customer | 1+ | 120 days |
| MRR | $1,000 | 180 days |

## Open Questions

1. {Question that needs customer research to answer}
2. {Question about technical feasibility}
3. {Question about go-to-market}

## Next Steps

1. Complete competitor analysis
2. Define target market and personas
3. Validate hypotheses through customer interviews
```

## Quality Checklist

Before saving, verify:
- [ ] Problem is specific, not generic
- [ ] Solution features are concrete
- [ ] Hypotheses are testable
- [ ] Success criteria are measurable
- [ ] No placeholder text like "[TBD]" or "[To be validated]"

## After Completion

1. Update progress.md: `[timestamp] ✓ Step 1/5: Brief generated`
2. Update workflow.json: `progress: 20`
