# Alex (alesna)

## Communication style
- Direct, fast feedback. Prefers clear formatting (bullets over tables).
- Will explicitly say “stop” if replies are too long or off-target.

## Common requests
- Marketing content planning (FB/IG), hooks/copy, brand voice decisions.

## Preferences
- Brand consistency + unified messaging hierarchy across assets.
- Editable deliverables when requesting revisions (.txt).
- Avoid markdown tables in Discord.

## Corrections / directives
- Canonical reference for The Agency copy: `the-agency-brand-voice-guide.txt` (updated 2026-02-26).
- Before sending any The Agency copy/collateral, run the self-check:
  - “Did I use the brand voice from the-agency-brand-voice-guide.txt?”
  - If yes → send. If no → rewrite.
- Added copy rules: no rhetorical questions; vary sentence length; use commas; paint vivid pictures; hook early.
