# Competitor Analysis: [Industry/Space]

**Generated:** [Date]
**Product:** [Product Name]
**Analyst:** Discovery Agent

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## Competitive Landscape Summary

| Competitor | Type | Price Range | Market Position | Threat Level |
|------------|------|-------------|-----------------|--------------|
| [Name 1] | Enterprise/SMB/Consumer | P[X]-[Y]/mo | Leader/Challenger/Niche | High/Med/Low |
| [Name 2] | Enterprise/SMB/Consumer | P[X]-[Y]/mo | Leader/Challenger/Niche | High/Med/Low |
| [Name 3] | Enterprise/SMB/Consumer | P[X]-[Y]/mo | Leader/Challenger/Niche | High/Med/Low |

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## Detailed Analysis

### Competitor 1: [Name]

**Overview**
- **Website:** [URL]
- **Founded:** [Year]
- **Headquarters:** [Location]
- **Target Market:** [Who they serve]

**Pricing**
| Tier | Price | Features |
|------|-------|----------|
| Basic | P[X]/mo | [Features] |
| Pro | P[X]/mo | [Features] |
| Enterprise | Custom | [Features] |

**Key Features**
- ✅ [Feature 1]
- ✅ [Feature 2]
- ✅ [Feature 3]
- ❌ [Missing feature 1]
- ❌ [Missing feature 2]

**Strengths**
1. [Strength 1]
2. [Strength 2]

**Weaknesses**
1. [Weakness 1]
2. [Weakness 2]

**Customer Reviews Summary**
- Positive: [What customers like]
- Negative: [What customers complain about]
- Rating: [X/5 from source]

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### Competitor 2: [Name]

*[Same structure as above]*

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### Competitor 3: [Name]

*[Same structure as above]*

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## Feature Comparison Matrix

| Feature | Us (Planned) | Comp 1 | Comp 2 | Comp 3 |
|---------|--------------|--------|--------|--------|
| [Feature 1] | ✅ | ✅ | ❌ | ✅ |
| [Feature 2] | ✅ | ✅ | ✅ | ❌ |
| [Feature 3] | ✅ | ❌ | ❌ | ❌ |
| [Feature 4] | ✅ | ✅ | ✅ | ✅ |
| Mobile App | ✅ | ❌ | ✅ | ❌ |
| Local Support (PH) | ✅ | ❌ | ❌ | ❌ |

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## Pricing Position

```
                    Features
                        ↑
    Enterprise      [Comp 1]
    (P50K+/mo)          
                        
    Mid-Market              [US]  ← Target position
    (P15-50K/mo)     [Comp 2]
                        
    SMB                 [Comp 3]
    (<P15K/mo)
                        
                    ────────────→ Price
                    Low         High
```

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## Competitive Gaps (Our Opportunities)

1. **[Gap 1]:** [Description] — [How we address it]
2. **[Gap 2]:** [Description] — [How we address it]
3. **[Gap 3]:** [Description] — [How we address it]

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## Competitive Threats

1. **[Threat 1]:** [Description] — [Mitigation strategy]
2. **[Threat 2]:** [Description] — [Mitigation strategy]

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## Recommended Positioning

**Tagline idea:** "[One sentence positioning]"

**Key differentiators:**
1. [Differentiator 1]
2. [Differentiator 2]
3. [Differentiator 3]

**Target segment:** [Who specifically we should target first]

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## Sources

- [Competitor websites]
- [Review sites: G2, Capterra, etc.]
- [News articles]
- [Social media]

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*Generated by Discovery Agent for Symph Agency*
