# Symph B2B SaaS Portfolio

> Last updated: 2026-02-17 by ARIA
> Source of truth: Symph CSaaS Brand System v2.0

## Brand Architecture: Endorsed Brands

Symph's B2B products are **Endorsed Brands** — each has independent visual identity, united by shared mission.

**The Category:** Personalized SaaS
**The Promise:** Software that fits how you work — not the other way around
**The Endorsement:** [Product] by Symph

### ⚠️ NOT a Suite

Do NOT frame products as:
- "Part of the Symph Suite"
- "The Agency Suite"
- Any bundled language

Each product stands alone with individual pricing and identity.

---

## Products Overview

| Product | Category | Domain | Brand Color | Font | Icon |
|---------|----------|--------|-------------|------|------|
| **Overture** | Dashboards & Analytics | overtureinsights.com | `#0891b2` (Cyan) | Fraunces + Inter | Aperture/iris segments |
| **Worklane** | Workflow & Approvals | getworklane.com | `#9333ea` (Purple) | DM Sans | Bracket/gate with tilted panel |
| **Vector** | Project Management | vectorpm.io | `#ea580c` (Orange) | Space Grotesk | Stacked horizontal layers |
| **Clocklane** | POS & Timesheets | clocklane.com | `#dc2626` (Red) | IBM Plex Sans | Checkmark |
| **Alignly** | HR & People Ops | alignlyhq.com | `#059669` (Emerald) | Nunito | Three circles (people figures) |
| **Encore** | Client Portal | encoreclients.com | `#0d9488` (Teal) | Cormorant + Inter | Layered portal rectangles |
| **ContentVane** | AI Content Research | contentvane.com | TBD | TBD |
| **The Agency** | Custom / Catch-all | agency.symph.co | None (B&W) | Geist |

---

## Product Details

### Overture — Dashboards & Analytics
**Domain:** overtureinsights.com
**Tagline:** "Your business at a glance."
**Essence:** Clarity
**Personality:** The Conductor
**Belief:** Data should illuminate, not overwhelm

| Element | Value |
|---------|-------|
| Primary Color | `#0891b2` (Cyan) |
| Hover | `#0e7490` |
| Light | `#22d3ee` |
| Display Font | Fraunces |
| UI Font | Inter |
| Data Font | JetBrains Mono |

**Voice:** Confident, composed, clear, elegant. Sounds like a seasoned executive.

---

### Worklane — Workflow & Approvals
**Domain:** getworklane.com
**Tagline:** "Approvals on autopilot."
**Essence:** Flow
**Personality:** The Traffic Controller
**Belief:** Work shouldn't get stuck

| Element | Value |
|---------|-------|
| Primary Color | `#9333ea` (Purple) |
| Hover | `#7e22ce` |
| Light | `#c084fc` |
| Font | DM Sans (all UI) |

**Voice:** Direct, efficient, active, confident. Gets to the point immediately.

---

### Clocklane — POS & Timesheets
**Domain:** clocklane.com
**Tagline:** "Every dollar. Every hour."
**Essence:** Fairness
**Personality:** The Timekeeper
**Belief:** Accuracy enables fairness

| Element | Value |
|---------|-------|
| Primary Color | `#dc2626` (Red) |
| Hover | `#b91c1c` |
| Light | `#f87171` |
| UI Font | IBM Plex Sans |
| Data Font | IBM Plex Mono |

**Voice:** Reliable, precise, honest, fair. Like a trustworthy accountant.

---

### Vector — Project Management
**Domain:** vectorpm.io
**Tagline:** "Move fast. Ship faster."
**Essence:** Momentum
**Personality:** The Forward Scout
**Belief:** Projects fail from lost momentum, not bad ideas

| Element | Value |
|---------|-------|
| Primary Color | `#ea580c` (Orange) |
| Hover | `#c2410c` |
| Light | `#fb923c` |
| Font | Space Grotesk (all UI) |

**Voice:** Bold, action-biased, forward, encouraging. Like a team lead who's done this before.

---

### Alignly — HR & People Ops
**Domain:** alignlyhq.com
**Tagline:** "Your people, organized."
**Essence:** Belonging
**Personality:** The Culture Keeper
**Belief:** HR is about humans, not headcount

| Element | Value |
|---------|-------|
| Primary Color | `#059669` (Emerald) |
| Hover | `#047857` |
| Light | `#34d399` |
| Font | Nunito (all UI) |

**Voice:** Warm, human, thoughtful, grounded. People-first language always.

---

### Encore — Client Portal
**Domain:** encoreclients.com
**Tagline:** "The front door for your clients."
**Essence:** Return
**Personality:** The Host
**Belief:** Client relationships begin at delivery, not end

| Element | Value |
|---------|-------|
| Primary Color | `#0d9488` (Teal) |
| Hover | `#0f766e` |
| Light | `#2dd4bf` |
| Display Font | Cormorant Garamond |
| UI Font | Inter |

**Voice:** Polished, welcoming, anticipatory, premium. Like a host at an exclusive venue.

---

### ContentVane — AI Content Research
**Domain:** contentvane.com
**Tagline:** "Stop researching. Start creating."
**Status:** Early stage (brand guidelines pending)

| Element | Value |
|---------|-------|
| Primary Color | TBD |
| Font | TBD |

**Core Problem:** Creators spend 5-10 hrs/week on research, 52% report burnout.

**Market:**
- TAM: $7.2B (AI content tools by 2029)
- Creator economy: $191B (2025) → $528B (2030)
- 207M+ creators worldwide

**Core Features:**
- Automated competitor monitoring
- Trend detection
- Pattern recognition
- Content strategy generation

---

### The Agency — Custom / Catch-all
**Domain:** agency.symph.co
**Tagline:** "Software that fits your business."
**Essence:** Possibility
**Personality:** The Builder
**Belief:** When it doesn't exist yet, we build it

| Element | Value |
|---------|-------|
| Primary Color | None (Black & White only) |
| Font | Geist + Geist Mono |

**Voice:** Confident, direct, human, premium. States facts, doesn't hedge.

**The Agency** is the catch-all — when the problem doesn't map to an existing product, or when you're unsure what you need.

**Key Messages:**
- "Software that fits your business."
- "Human Intelligence. AI Velocity."
- "That system you never had time to build?"

---

## The Value Proposition

### The Problem We Solve

For decades, businesses had two choices:
1. **Painful SaaS** — Generic tools that force you to adapt to their workflows
2. **Expensive Custom Dev** — $100K+ projects that take 6+ months

**We're creating a third option: Personalized SaaS.**
Software that fits how you work. Built fast. Paid monthly.

### The Manifesto

> "Off-the-shelf software makes you adapt. Custom development makes you wait.
> There's a third way: software that fits — built in days, not months, paid like SaaS.
> Stop adapting to your software."

---

## Shared Standards

### Design Principles (All Products)

| Principle | Requirement |
|-----------|-------------|
| Breathing room | Minimum 24px padding on containers, 16px between elements |
| Typography-led | Headlines do the work, minimal decorative elements |
| Honest UI | No dark patterns, clear action labels, obvious outcomes |
| Calm confidence | No unnecessary animation, no attention-grabbing gimmicks |
| Immediate clarity | User knows what the product does in < 3 seconds |

### The Symph Easing

All products use one easing curve:
```css
cubic-bezier(0.16, 1, 0.3, 1)
```

### Dark Mode (When Active)

| Element | Hex |
|---------|-----|
| Background | `#0a0a0a` |
| Surface | `#18181b` |
| Text Primary | `#fafafa` |
| Text Secondary | `#a1a1aa` |
| Borders | `#27272a` |

### Banned Words

Never use: seamless, robust, comprehensive, leverage, cutting-edge, streamline, optimize, synergy, holistic, ecosystem

---

## Infrastructure

### Deployment

| Domain | Service | Region |
|--------|---------|--------|
| overtureinsights.com | overture | us-central1 |
| getworklane.com | worklane | us-central1 |
| clocklane.com | clocklane | us-central1 |
| vectorpm.io | vector | us-central1 |
| alignlyhq.com | alignly | us-central1 |
| encoreclients.com | encore | us-central1 |
| contentvane.com | TBD | TBD |
| agency.symph.co | theagency-landing | asia-southeast1 |

**GCP Project:** `theagency-ai`
**Platform:** Cloud Run

---

## Quick Reference

| Product | Essence | Color | Tagline |
|---------|---------|-------|---------|
| Overture | Clarity | Cyan | "Your business at a glance." |
| Worklane | Flow | Purple | "Approvals on autopilot." |
| Clocklane | Fairness | Red | "Every dollar. Every hour." |
| Vector | Momentum | Orange | "Move fast. Ship faster." |
| Alignly | Belonging | Emerald | "Your people, organized." |
| Encore | Return | Teal | "The front door for your clients." |
| ContentVane | TBD | TBD | "Stop researching. Start creating." |
| The Agency | Possibility | B&W | "Software that fits your business." |

---

*Document aligned with Symph CSaaS Brand System v2.0 (February 17, 2026)*
