# Asset Type: Social Card

**Purpose:** Branded social media post image (static, no video)
**Priority:** High volume — most frequently generated asset type

---

## Technical Specs

| Platform | Dimensions | Format |
|---|---|---|
| LinkedIn | 1200 × 627px | JPG/PNG |
| Instagram Feed | 1080 × 1080px (square) | JPG/PNG |
| Instagram Story/Reel cover | 1080 × 1920px | JPG/PNG |
| Twitter/X | 1200 × 675px | JPG/PNG |

---

## Compositional Rules

- **Single dominant visual** — one clear hero element per card
- **Text hierarchy must work** — headline readable at mobile size
- **Brand color visible** — product accent color present but not overwhelming
- **Logo placement** — product logo bottom-right or top-left, never centered
- **Visual breathing room** — 48px minimum padding from any edge
- **No more than 3 visual elements** — image/background + text + logo

---

## Social Card Categories

**Data/Stat card:** Bold number or insight as hero, minimal visual background
```
bold typography-led layout, [product color] accent, single statistic as hero,
clean background, high contrast text, brand mark present
```

**Feature highlight:** Product UI or workflow visual with brief label
```
product interface element as hero, branded color treatment,
descriptive label in product font, clean and focused
```

**Thought leadership:** Editorial image + minimal caption text
```
editorial quality photo, headline as the hook,
author attribution if needed, product brand mark subtle
```

---

## Prompt Additions for Social Card

Append to base style fragment:
```
square or 4:5 social media format, single dominant visual element,
strong text hierarchy area, product brand colors present,
optimized for mobile viewing, thumb-stopping composition
```

---

## Quality Gate

Before approving a social card:
- [ ] Readable at 300px thumbnail size?
- [ ] Brand color present and correct?
- [ ] Would you stop scrolling for this on LinkedIn or Instagram?
- [ ] Logo visible but not dominating?
- [ ] Matches aesthetic profile — not generic?
