# Skill: Direct Response Copywriting

## Overview
Generate high-converting marketing copy based on the principles of the "Greats" (Eugene Schwartz, Claude Hopkins, David Ogilvy) updated for the AI-native era.

## Core Frameworks

### 1. Levels of Awareness (Schwartz)
Identify where the prospect is before writing a single word:
1. **Unaware**: Don't know they have a pain point. Strategy: Lead with a secret or a "Big Idea."
2. **Problem Aware**: Know the pain, not the solution. Strategy: Empathize with the pain, show the cost of inaction.
3. **Solution Aware**: Know solutions exist, not yours. Strategy: Introduce your "Unique Mechanism."
4. **Product Aware**: Know your product, not convinced. Strategy: Show proof, social proof, and comparison.
5. **Most Aware**: Ready to buy. Strategy: Clear offer, urgency, and friction-less checkout.

### 2. The Unique Mechanism
Don't sell the benefit; sell the *mechanism* that delivers the benefit.
- *Bad:* "We make your marketing better."
- *Good:* "Our 'Customization Flywheel' turns every human interaction into a permanent AI automation."

### 3. Headline Formulas
- **The Secret:** "The hidden reason [Problem] keeps happening (and how to fix it)."
- **The Warning:** "Why most [Audience] are failing at [Task] without knowing it."
- **The Transformation:** "How [Persona] went from [Point A] to [Point B] in [Timeframe]."

## Instructions

1. **Research First**: Analyze the product and audience. Determine the Level of Awareness.
2. **Define the Hook**: What is the "Big Idea" that stops the scroll?
3. **Draft the Lead**: Focus on the primary emotion (Fear, Greed, Pride, Love).
4. **Present the Mechanism**: Explain *how* the product works in a way that feels novel.
5. **Layer in Proof**: Use data, testimonials, or logic-based evidence.
6. **Call to Action (CTA)**: Be specific and remove friction.

## Anti-Slop Guidelines
- No "Revolutionize your workflow."
- No "In today's fast-paced world."
- No "Unlock your potential."
- **Use "Vibe" words**: Specific, punchy, human, grounded, slightly provocative.
