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## Graphic Content Decision Framework
**Date:** 2026-02-20
**From:** Han (session: #aria > what's your workflow in generating social media post/design)
**Status:** Draft — needs more testing across content types before adding to skill

### Universal Principles (apply to ALL graphic types)
1. **3-second rule** — if they can't grasp it in 3 seconds, cut it
2. **4-layer hierarchy** — Hook → Core Message → Brand → CTA
3. **One CTA only** — never two calls to action in one graphic
4. **Less is more** — if removable without losing meaning, remove it
5. **Graphic ≠ Caption** — graphic stops the scroll, caption explains the details

### Per-Type Formula (on top of universal principles)
| Type | Hook | Core | CTA | Special |
|------|------|------|-----|---------|
| Promo | Pain or desire | The offer | Hard CTA | Urgency mandatory |
| Awareness | Relatable moment | Problem exists | Soft/none | No hard sell |
| Educational | Insight/tip | The learning | "Save this" | May need more text |
| Testimonial | Result or quote | Social proof | None/soft | Human element central |
| Pain point | The pain | Agitate | Often none | Setup post, no CTA |

### What to add to skill when ready
- Add to `social-media-templates/SKILL.md` as "Graphic Content Framework" section
- Two parts: Universal Principles + Per-Type Formulas
- Include gut-check questions before finalizing any graphic

