# Target Market Analysis Prompt

## Context

You are defining the target market, sizing the opportunity, and creating user personas.

## Input

- **Product slug:** `{slug}`
- **Read first:**
  - `agency/products/{slug}/discovery/brief.md`
  - `agency/products/{slug}/discovery/competitors.md`

## Instructions

1. Read the brief and competitor analysis
2. Use `web_search` to find market size data:
   - Search: "{industry} market size 2025"
   - Search: "{product category} TAM SAM"
   - Search: "number of {target customers} in {region}"
3. Define TAM, SAM, SOM with sources
4. Create detailed user personas based on research
5. Analyze willingness to pay

## Web Search Strategy

```
# Example searches for market sizing:
web_search("veterinary industry market size 2025")
web_search("number of veterinary clinics Philippines")
web_search("pet care market Southeast Asia")
web_search("SMB software spending {industry}")
```

## Output Structure

Write to: `agency/products/{slug}/discovery/target-market.md`

```markdown
# Target Market Analysis: {Product Name}

## Market Sizing

### TAM (Total Addressable Market)

**Definition:** {What does TAM include for this product?}

**Size:** ${X} billion globally
**Source:** {Citation with URL}

**Calculation:**
- {Number of potential customers} × {Average revenue per customer}
- Example: 500,000 vet clinics × $2,000/year = $1B

### SAM (Serviceable Addressable Market)

**Definition:** {The portion of TAM we can realistically serve}

**Size:** ${X} million
**Geographic focus:** {Regions we'll target}

**Calculation:**
- {Filtered customer count} × {Our pricing}
- Filters applied: {geography, size, tech-readiness}

### SOM (Serviceable Obtainable Market)

**Definition:** {Realistic first 3-year capture}

**Size:** ${X} million
**Target market share:** {X}%

**Rationale:**
- Year 1: {X} customers at ${Y}/year = ${Z}
- Year 2: {X} customers at ${Y}/year = ${Z}
- Year 3: {X} customers at ${Y}/year = ${Z}

## Target Segments

### Primary Segment

**Who:** {Specific description}
**Size:** {Number of businesses/users}
**Why primary:** {Highest pain, best fit, easiest to reach}

### Secondary Segment

**Who:** {Specific description}
**Size:** {Number}
**Why secondary:** {Good fit but harder to reach or lower pain}

## User Personas

### Primary Persona: {Name}

**Demographics:**
- **Role:** {Job title}
- **Age:** {Range}
- **Company size:** {Employees or revenue}
- **Tech savviness:** {Low/Medium/High}

**Goals:**
1. {Primary goal}
2. {Secondary goal}
3. {Tertiary goal}

**Pain Points:**
1. **{Pain 1}** — {How it manifests, cost/impact}
2. **{Pain 2}** — {How it manifests, cost/impact}
3. **{Pain 3}** — {How it manifests, cost/impact}

**Current Solutions:**
- {What they use today}
- {Why it's inadequate}

**Day in the Life:**
{Narrative paragraph describing a typical day and where our product fits}

**Buying Behavior:**
- **Decision maker:** {Yes/No, who else is involved}
- **Budget authority:** {$ range}
- **Buying triggers:** {What events cause them to look for solutions}

**Quote:**
> "{A realistic quote this persona might say about their problem}"

---

### Secondary Persona: {Name}

{... same structure ...}

## Geographic Strategy

### Phase 1: {Primary Market}

**Why start here:**
- {Reason 1}
- {Reason 2}

**Market characteristics:**
- Number of target customers: {X}
- Competition level: {Low/Medium/High}
- Regulatory considerations: {If any}

### Phase 2: {Expansion Markets}

**Timeline:** {When to expand}
**Markets:** {List}

## Willingness to Pay Analysis

### Price Sensitivity

**Competitor pricing range:** ${X} - ${Y}/month
**Value delivered:** {Quantified if possible}

### Recommended Pricing Strategy

**Model:** {Subscription/Usage/Freemium}
**Entry tier:** ${X}/month — {What's included}
**Growth tier:** ${Y}/month — {What's included}
**Rationale:** {Why this pricing}

### Validation Needed

- [ ] Survey target customers on pricing
- [ ] A/B test pricing on landing page
- [ ] Interview 5+ potential customers about budget

## Key Insights

1. **{Insight 1}** — {Implication for product/GTM}
2. **{Insight 2}** — {Implication}
3. **{Insight 3}** — {Implication}

## Sources

- {Source 1 with URL}
- {Source 2 with URL}
- {Source 3 with URL}
```

## Quality Checklist

Before saving, verify:
- [ ] Market sizes have sources (not made up)
- [ ] Personas are specific and realistic
- [ ] Pain points are concrete, not generic
- [ ] Pricing analysis references competitor data

## After Completion

1. Update progress.md: `[timestamp] ✓ Step 3/5: Target market analysis complete`
2. Update workflow.json: `progress: 60`
