# Shad De la Cruz

**Email:** shad@symph.co
**Role:** PM
**Joined:** 2026-02-09

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## Active Projects

### Analytics Engine (2026-02-11)
- **Slug:** `internal-tool`
- **Status:** Build Phase
- **Goal:** Tracking plan generator for new projects (GTM, GA4, PostHog, Meta Pixel)
- **Team:** Shad (owner), Paul Gonia, Lyra Gemparo
- **GitHub:** symphco/internal-tool
- **Firebase:** symph-internal-tool
- **Dev Domain:** analytics-engine.dev.apps.symph.co

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## Notes

- Initiated Analytics Engine to ensure every Symph project launches with clean, consistent tracking
- Values automation & zero-guesswork workflows
