# Symph CSaaS Marketing Strategy & Plan 2026

**Date:** February 17, 2026
**Version:** 1.0
**Products:** Overture, Worklane, Vector, Alignly, Clocklane, Encore, The Agency

---

## Executive Summary

This document outlines the 2026 marketing strategy for Symph's Personalized SaaS (CSaaS) product suite. Based on current market research and 2026 digital marketing trends, this plan addresses:

1. **Category positioning** — Establishing "Personalized SaaS" as a new category
2. **Per-product marketing strategy** — Tailored approaches for each product's target audience
3. **Platform-specific tactics** — Optimized strategies for Meta, LinkedIn, TikTok, Reddit, and X
4. **Ad demographics** — Detailed targeting parameters per platform per product

---

## Part 1: 2026 Marketing Landscape Analysis

### Key Trends Shaping B2B SaaS Marketing

| Trend | Implication for Symph CSaaS |
|-------|------------------------------|
| **AEO/GEO Optimization** | Content must be designed for AI answer engines (ChatGPT, Perplexity), not just traditional SEO. Be the source AI cites. |
| **Employee-Led Influencer Marketing** | Internal team members posting authentic content outperforms paid influencers. Symph team = brand ambassadors. |
| **Video-First Social** | Short-form video dominates every platform. Even LinkedIn is prioritizing video in 2026. |
| **Bottom-of-Funnel Content** | Shift from "what is X" to "best X for [specific use case]" — conversion-focused content wins. |
| **Interest-Based Algorithms** | Follower count matters less; content relevance to micro-behaviors (hover time, rewatches) drives reach. |
| **Human-Made Authenticity** | AI tools are expected, but audiences reject "AI slop" — human judgment signals quality. |
| **Social as Search Engine** | TikTok/Instagram now indexed by Google. Social SEO + AEO are critical. |
| **Network Effects as MOAT** | With AI commoditizing building, distribution and community become the competitive advantage. |

### 2026 Platform Landscape

| Platform | Primary Use Case | B2B Strength | 2026 Shift |
|----------|------------------|--------------|------------|
| **LinkedIn** | Professional networking | #1 for B2B leads | Creator personalities > company pages |
| **Meta (FB/IG)** | Retargeting, awareness | Strong for SMB decision-makers | Video Reels dominating, AI targeting improved |
| **TikTok** | Discovery, brand awareness | Rising for B2B (especially SMB) | Search behavior increasing, less dance content |
| **Reddit** | Community trust, research | Highly credible, hard to fake | More brand participation tolerated if authentic |
| **X (Twitter)** | Thought leadership, real-time | Tech/startup audience | Algorithm favoring long-form threads + video |

---

## Part 2: Unified CSaaS Positioning

### Category: Personalized SaaS

**The Problem:**
- Off-the-shelf SaaS is too generic
- Custom development costs $100K+ and takes 6+ months
- SMBs adapt to their software instead of software adapting to them

**Our Category:**
> **Personalized SaaS** — Software that fits how you work. Built fast. Paid monthly.

**Key Messages (All Products):**
1. "Stop adapting to your software."
2. "Shipped in days, not months."
3. "No $100K project fees. Cancel anytime."
4. "Software that fits your business."

### Endorsed Brand Architecture

All products use: **[Product] by Symph**

This allows:
- Independent targeting per product vertical
- Shared credibility from Symph brand
- Cross-sell opportunities without bundling

---

## Part 3: Per-Product Marketing Strategy

---

### 1. OVERTURE — Dashboards & Analytics

**Tagline:** "Your business at a glance."

#### Target Audience

| Attribute | Primary | Secondary |
|-----------|---------|-----------|
| **Role** | CEO, COO, Ops Directors | Finance Directors, Data Analysts |
| **Company Size** | 10-200 employees | 200-500 employees |
| **Industry** | Professional Services, SaaS, Retail | Manufacturing, Healthcare |
| **Pain Point** | Data scattered across tools, no single view | Reporting takes too long, decisions delayed |
| **Tech Comfort** | Medium-high | High |

#### Messaging Pillars

1. **Clarity** — "See what matters. Nothing else."
2. **Speed** — "Built in days, not months."
3. **Personalization** — "Dashboards that fit how YOU measure success."

#### Content Strategy

| Content Type | Topic Examples | Frequency |
|--------------|----------------|-----------|
| **Thought Leadership** | "The 5 metrics every CEO should see daily" | 2x/week |
| **How-To** | "How to build a dashboard without developers" | 1x/week |
| **Case Study** | "How [Company] cut reporting time by 80%" | 2x/month |
| **Comparison** | "Overture vs. Tableau: Which fits your team?" | 1x/month |

#### Ad Creative Direction

- **Visual:** Dark backgrounds, clean data visualizations, executive aesthetic
- **Hook:** "Still exporting to Excel? There's a better way."
- **CTA:** "See your data →" / "Get your dashboard built →"

---

### 2. WORKLANE — Workflow & Approvals

**Tagline:** "Approvals on autopilot."

#### Target Audience

| Attribute | Primary | Secondary |
|-----------|---------|-----------|
| **Role** | Operations Managers, Office Managers | HR Directors, Project Managers |
| **Company Size** | 20-100 employees | 100-500 employees |
| **Industry** | Agencies, Professional Services, BPO | Fintech, Insurance |
| **Pain Point** | Manual approval chains, lost requests, bottlenecks | Compliance tracking, audit trails |
| **Tech Comfort** | Medium | Medium-high |

#### Messaging Pillars

1. **Flow** — "Work shouldn't get stuck."
2. **Automation** — "Route it. Done."
3. **Control** — "Know where everything is. Always."

#### Content Strategy

| Content Type | Topic Examples | Frequency |
|--------------|----------------|-----------|
| **Pain Point** | "Why your approval process is costing you 10 hours/week" | 2x/week |
| **Demo** | "Watch: Set up a multi-step approval in 5 minutes" | 1x/week |
| **Template** | "Free: Expense approval workflow template" | 2x/month |
| **vs. Competitor** | "Worklane vs. Kissflow for agencies" | 1x/month |

#### Ad Creative Direction

- **Visual:** Clean, efficient, motion graphics showing flow
- **Hook:** "Your approvals are stuck. Again."
- **CTA:** "Automate approvals →" / "See it flow →"

---

### 3. VECTOR — Project Management

**Tagline:** "Move fast. Ship faster."

#### Target Audience

| Attribute | Primary | Secondary |
|-----------|---------|-----------|
| **Role** | Project Managers, Team Leads | Founders, Product Managers |
| **Company Size** | 5-50 employees | 50-200 employees |
| **Industry** | Startups, Agencies, Tech | Construction, Events |
| **Pain Point** | Generic PM tools don't fit their workflow | Lost momentum, unclear priorities |
| **Tech Comfort** | High | Medium-high |

#### Messaging Pillars

1. **Momentum** — "Momentum > perfection."
2. **Simplicity** — "Built for how your team actually works."
3. **Speed** — "Ship it. Then iterate."

#### Content Strategy

| Content Type | Topic Examples | Frequency |
|--------------|----------------|-----------|
| **Hot Takes** | "Why your PM tool is slowing you down" | 2x/week |
| **Tactical** | "The 15-minute daily standup framework" | 1x/week |
| **Behind-the-Scenes** | "How [Startup] ships weekly with Vector" | 2x/month |
| **Comparison** | "Vector vs. Monday.com for agencies" | 1x/month |

#### Ad Creative Direction

- **Visual:** Bold, energetic, orange accents, forward motion
- **Hook:** "Still in planning mode? Your competitor shipped yesterday."
- **CTA:** "Start shipping →" / "See Vector in action →"

---

### 4. ALIGNLY — HR & People Ops

**Tagline:** "Your people, organized."

#### Target Audience

| Attribute | Primary | Secondary |
|-----------|---------|-----------|
| **Role** | HR Managers, People Ops | Founders (solo HR), Office Managers |
| **Company Size** | 20-100 employees | 100-300 employees |
| **Industry** | Professional Services, Tech, Retail | Healthcare, Education |
| **Pain Point** | Scattered employee data, manual onboarding | Compliance tracking, PTO chaos |
| **Tech Comfort** | Medium | Medium |

#### Messaging Pillars

1. **Belonging** — "HR that's actually human."
2. **Simplicity** — "Everything about your team. One place."
3. **Growth** — "People, aligned."

#### Content Strategy

| Content Type | Topic Examples | Frequency |
|--------------|----------------|-----------|
| **Educational** | "The ultimate onboarding checklist for SMBs" | 2x/week |
| **Culture** | "Building company culture with 50 employees" | 1x/week |
| **Templates** | "Free: Employee handbook template" | 2x/month |
| **Compliance** | "HR compliance in Philippines 2026" | 1x/month |

#### Ad Creative Direction

- **Visual:** Warm, human, candid team photos, emerald accents
- **Hook:** "Managing your team in spreadsheets? You deserve better."
- **CTA:** "Organize your people →" / "See Alignly →"

---

### 5. CLOCKLANE — POS & Timesheets

**Tagline:** "Every dollar. Every hour."

#### Target Audience

| Attribute | Primary | Secondary |
|-----------|---------|-----------|
| **Role** | Business Owners, Operations Managers | Finance/Accounting, Store Managers |
| **Company Size** | 5-50 employees | 50-200 employees |
| **Industry** | Retail, F&B, Services | Manufacturing, Construction |
| **Pain Point** | Time theft, inaccurate records, payroll errors | Compliance, audit readiness |
| **Tech Comfort** | Low-medium | Medium |

#### Messaging Pillars

1. **Fairness** — "Fair time. Fair pay."
2. **Accuracy** — "Accurate. Always."
3. **Trust** — "No more time disputes."

#### Content Strategy

| Content Type | Topic Examples | Frequency |
|--------------|----------------|-----------|
| **Pain Point** | "Time theft is costing you ₱X/month" | 2x/week |
| **How-To** | "How to set up timesheet approval in 10 minutes" | 1x/week |
| **Calculator** | "Payroll savings calculator" | 1x/month |
| **Industry** | "Timesheet best practices for restaurants" | 2x/month |

#### Ad Creative Direction

- **Visual:** Clean, professional, red accents, clock imagery (subtle)
- **Hook:** "How much are manual timesheets costing you?"
- **CTA:** "Track accurately →" / "Calculate savings →"

---

### 6. ENCORE — Client Portal

**Tagline:** "The front door for your clients."

#### Target Audience

| Attribute | Primary | Secondary |
|-----------|---------|-----------|
| **Role** | Agency Owners, Account Managers | Consultants, Professional Services |
| **Company Size** | 5-50 employees | 50-200 employees |
| **Industry** | Marketing Agencies, Consulting, Legal | Accounting, Architecture |
| **Pain Point** | Client comms scattered, unprofessional image | Deliverable tracking, feedback chaos |
| **Tech Comfort** | Medium-high | High |

#### Messaging Pillars

1. **Professionalism** — "Look bigger than you are."
2. **Experience** — "Clients return."
3. **Branding** — "Their space. Your brand."

#### Content Strategy

| Content Type | Topic Examples | Frequency |
|--------------|----------------|-----------|
| **Aspirational** | "What world-class agencies do differently" | 2x/week |
| **Tactical** | "5 ways to improve client retention" | 1x/week |
| **Showcase** | "Before/after: Client portal transformations" | 2x/month |
| **Templates** | "Client onboarding email sequence" | 1x/month |

#### Ad Creative Direction

- **Visual:** Premium, teal accents, portal/threshold imagery
- **Hook:** "Your clients deserve better than email threads."
- **CTA:** "Build your portal →" / "See Encore →"

---

### 7. THE AGENCY — Custom / Catch-All

**Tagline:** "Software that fits your business."

#### Target Audience

| Attribute | Primary | Secondary |
|-----------|---------|-----------|
| **Role** | Founders, CEOs, Operations Leaders | CTOs (for buy vs. build decisions) |
| **Company Size** | 10-200 employees | 200-500 employees |
| **Industry** | Any SMB with unique workflows | Niche verticals |
| **Pain Point** | No existing software fits their process | Custom dev too expensive/slow |
| **Tech Comfort** | Varies | Varies |

#### Messaging Pillars

1. **Possibility** — "When it doesn't exist, we build it."
2. **Value** — "Subscription pricing. No $100K projects."
3. **Speed** — "Shipped in days, not months."

#### Content Strategy

| Content Type | Topic Examples | Frequency |
|--------------|----------------|-----------|
| **Case Studies** | "How we built [X] in 2 weeks" | 2x/week |
| **Thought Leadership** | "The end of one-size-fits-all software" | 1x/week |
| **Educational** | "When to buy vs. build software" | 2x/month |
| **Behind-the-Scenes** | "AI builds. Humans review. You approve." | 1x/month |

#### Ad Creative Direction

- **Visual:** Premium B&W, bold typography, no accent color
- **Hook:** "That system you never had time to build?"
- **CTA:** "Tell us your problem →" / "Start building →"

---

## Part 4: Platform-Specific Ad Demographics

### LinkedIn (Primary B2B Platform)

| Product | Job Titles | Industries | Company Size | Seniority |
|---------|------------|------------|--------------|-----------|
| **Overture** | CEO, COO, CFO, Head of Operations, Data Director | Technology, Professional Services, Financial Services | 11-200 | Director+ |
| **Worklane** | Operations Manager, Office Manager, HR Director, Process Lead | Agencies, Professional Services, Insurance | 11-200 | Manager+ |
| **Vector** | Project Manager, Product Manager, Team Lead, Founder | Technology, Marketing, Creative Agencies | 2-50 | Entry-Senior |
| **Alignly** | HR Manager, People Operations, HR Director, Office Manager | Technology, Retail, Professional Services | 11-200 | Manager+ |
| **Clocklane** | Business Owner, Finance Manager, Operations Manager | Retail, F&B, Manufacturing | 11-200 | Owner, Director+ |
| **Encore** | Agency Owner, Account Director, Client Services Lead | Marketing Agencies, Consulting, Legal | 2-50 | Director+ |
| **The Agency** | CEO, Founder, COO, Operations Director | All Industries | 11-500 | Director+ |

**LinkedIn Targeting Add-Ons:**
- **Skills:** Project Management, Process Improvement, Operations Management, HR Management
- **Groups:** Industry-specific groups (e.g., "HR Leaders," "Agency Owners")
- **Interests:** Business Process, Workflow Automation, HR Technology

---

### Meta (Facebook/Instagram)

| Product | Age | Interests | Behaviors | Lookalikes |
|---------|-----|-----------|-----------|------------|
| **Overture** | 28-55 | Business Intelligence, Data Analytics, Excel, Tableau | Small business owners, Engaged shoppers | Website visitors, Demo requesters |
| **Worklane** | 28-50 | Process Automation, Project Management, Office Administration | Business page admins, Job title targeting | Lead form completers |
| **Vector** | 25-45 | Startups, Productivity, Agile, Scrum | Tech early adopters, Business page admins | Trial signups |
| **Alignly** | 28-50 | Human Resources, Employee Management, Small Business | Small business owners, HR software interest | HR content engagers |
| **Clocklane** | 30-55 | Point of Sale, Payroll, Time Management, Retail | Brick-and-mortar business owners | POS comparison searchers |
| **Encore** | 28-45 | Marketing Agencies, Client Management, Consulting | Business page admins, Agency owners | Client portal searchers |
| **The Agency** | 30-55 | Entrepreneurship, Technology, Custom Software | Small business owners, Decision makers | Website visitors |

**Meta Targeting Add-Ons:**
- **Custom Audiences:** Website visitors (180 days), Video viewers (50%+), Lead form openers
- **Exclusions:** Existing customers, Competitors' employees
- **Placements:** Feed, Stories, Reels (prioritize Reels for 2026)

---

### TikTok

| Product | Age | Interests | Creator Targeting | Hashtags |
|---------|-----|-----------|-------------------|----------|
| **Overture** | 25-45 | Business, Finance, Entrepreneurship | Business coaches, Data creators | #BusinessTok #DataVisualization #CEO |
| **Worklane** | 25-40 | Productivity, Work Life, Office | Office life creators, HR content | #WorkTok #OfficeLife #Productivity |
| **Vector** | 22-40 | Startups, Tech, Productivity | Startup founders, PM creators | #StartupTok #ProjectManagement #ShipIt |
| **Alignly** | 25-45 | HR, Career, Workplace Culture | HR creators, People ops | #HRTok #PeopleOps #Workplace |
| **Clocklane** | 28-50 | Small Business, Retail, Restaurant | Business owners, Restaurant owners | #SmallBusinessTok #RetailTok #F&B |
| **Encore** | 25-40 | Agencies, Marketing, Freelance | Agency owners, Marketing creators | #AgencyLife #ClientWork #Marketing |
| **The Agency** | 28-50 | Business, Technology, Entrepreneurship | Tech founders, Business coaches | #BusinessTok #TechTok #Startup |

**TikTok Strategy Notes:**
- **Format:** Educational, problem-agitation-solution, "POV" content
- **Length:** 30-60 seconds optimal for B2B
- **Hook:** First 3 seconds critical — pattern interrupt
- **Sound:** Trending sounds + original voiceover

---

### Reddit

| Product | Subreddits | Post Style | Comment Strategy |
|---------|------------|------------|------------------|
| **Overture** | r/analytics, r/BusinessIntelligence, r/smallbusiness, r/startups | Value-first posts, no hard sell | Answer questions, share insights |
| **Worklane** | r/productivity, r/smallbusiness, r/sysadmin, r/operations | Process improvement discussions | Help with workflow questions |
| **Vector** | r/projectmanagement, r/startups, r/agile, r/productivity | Tool comparisons, honest reviews | Engage in PM discussions |
| **Alignly** | r/humanresources, r/smallbusiness, r/AskHR | HR best practices, compliance tips | Answer HR questions |
| **Clocklane** | r/smallbusiness, r/restaurateur, r/retail, r/accounting | ROI/cost discussions | Time tracking advice |
| **Encore** | r/agencies, r/marketing, r/freelance, r/consulting | Client management discussions | Agency operations advice |
| **The Agency** | r/smallbusiness, r/startups, r/Entrepreneur | Build vs. buy discussions | Custom software advice |

**Reddit Strategy Notes:**
- **NO direct promotion** — Reddit hates marketers
- **Build karma first** — 30 days of genuine contribution before any mention
- **User flair matters** — Establish credibility through helpful posts
- **AMA potential** — "We built 50 custom software products in 2025, AMA"

---

### X (Twitter)

| Product | Target Accounts | Hashtags | Content Type |
|---------|-----------------|----------|--------------|
| **Overture** | CEOs, VCs, Data influencers | #DataDriven #Analytics #Dashboards | Insights, hot takes, threads |
| **Worklane** | Ops leaders, Process nerds | #Automation #Workflows #OpsTwitter | Before/after, efficiency tips |
| **Vector** | Startup founders, PMs | #ShipIt #Startups #ProductManagement | Shipping culture, PM hot takes |
| **Alignly** | HR leaders, People ops | #PeopleOps #HR #Culture | Culture content, HR trends |
| **Clocklane** | SMB owners, Retail folks | #SmallBusiness #Retail #TimeTracking | Cost savings, compliance tips |
| **Encore** | Agency owners, Consultants | #AgencyLife #Consulting #ClientSuccess | Client experience, premium tips |
| **The Agency** | Founders, Tech leaders | #BuildInPublic #SaaS #CustomSoftware | Building stories, case studies |

**X Strategy Notes:**
- **Threads perform** — Long-form content is favored in 2026
- **Reply game** — Engage with target accounts' posts
- **Build in public** — Share product development stories
- **Personality > brand** — Individual voices outperform company accounts

---

## Part 5: Unified Marketing Calendar (Q1 2026)

### Weekly Content Cadence (All Products)

| Day | LinkedIn | Meta | TikTok | X | Reddit |
|-----|----------|------|--------|---|--------|
| **Mon** | Thought leadership post | Retargeting carousel | — | Thread | Community engagement |
| **Tue** | — | Video ad | Educational reel | — | — |
| **Wed** | How-to content | — | — | Hot take | Value post |
| **Thu** | Case study | Lead gen ad | POV content | — | — |
| **Fri** | Industry news/reaction | Story ad | Behind-the-scenes | Meme/reaction | AMA/discussion |

### Campaign Themes by Month

| Month | Theme | Focus Products | Key Content |
|-------|-------|----------------|-------------|
| **January** | "New Year, New Systems" | Worklane, Overture | Audit your processes, set up dashboards |
| **February** | "Love Your Workflow" | All products | Valentine's twist — "Stop fighting your software" |
| **March** | "Q1 Review" | Overture, Vector | End-of-quarter reporting, project reviews |

---

## Part 6: Budget Allocation Recommendations

### Per-Platform Budget Split (Monthly)

| Platform | % of Budget | Primary Objective |
|----------|-------------|-------------------|
| **LinkedIn** | 40% | Lead generation, decision-maker reach |
| **Meta** | 30% | Retargeting, awareness, SMB reach |
| **TikTok** | 15% | Brand awareness, younger decision-makers |
| **X** | 10% | Thought leadership, tech audience |
| **Reddit** | 5% | Community building, research validation |

### Per-Product Priority

| Product | Priority Platforms | Reason |
|---------|-------------------|--------|
| **Overture** | LinkedIn (60%), Meta (30%) | Executive audience, high ACV |
| **Worklane** | LinkedIn (50%), Meta (40%) | Operations managers on both |
| **Vector** | X (40%), LinkedIn (30%), TikTok (20%) | Startup/tech audience |
| **Alignly** | LinkedIn (50%), Meta (40%) | HR is active on both |
| **Clocklane** | Meta (50%), TikTok (30%) | SMB owners, retail heavily on FB |
| **Encore** | LinkedIn (50%), X (30%) | Agency owners are vocal on X |
| **The Agency** | LinkedIn (50%), X (30%), Reddit (20%) | Founder/CEO audience |

---

## Part 7: Success Metrics & KPIs

### Awareness Metrics
- Impressions by platform
- Video views (3s, 50%, 100%)
- Brand mention volume
- Share of voice vs. competitors

### Engagement Metrics
- Engagement rate by content type
- Comment quality (questions = high intent)
- Save/bookmark rate
- Profile visits from content

### Conversion Metrics
- Lead form submissions
- Demo requests
- Trial signups
- Cost per lead (CPL)
- Lead-to-demo conversion rate

### Business Impact
- Marketing-sourced pipeline
- Customer acquisition cost (CAC)
- Payback period
- Lifetime value (LTV) by source

---

## Appendix A: Competitor Landscape by Product

| Product | Direct Competitors | Our Differentiation |
|---------|-------------------|---------------------|
| **Overture** | Tableau, Looker, Metabase | Personalized to your metrics, no data team needed |
| **Worklane** | Kissflow, Monday, Process.st | Built around YOUR approval chains |
| **Vector** | Monday, Asana, ClickUp | Opinionated PM for teams that ship |
| **Alignly** | BambooHR, Gusto, Zenefits | HR that fits your org chart |
| **Clocklane** | Deputy, When I Work, TSheets | Fair time tracking your way |
| **Encore** | Client Portal (various), Notion | White-label, premium experience |
| **The Agency** | Custom dev shops, Freelancers | SaaS pricing, agency speed |

---

## Appendix B: Content Pillars Summary

| Pillar | Description | Content Ratio |
|--------|-------------|---------------|
| **Educational** | How-tos, best practices, tutorials | 40% |
| **Proof** | Case studies, testimonials, results | 25% |
| **POV** | Hot takes, industry opinions, trends | 20% |
| **Entertainment** | Memes, behind-the-scenes, culture | 10% |
| **Promotional** | Direct product promotion, offers | 5% |

---

## Appendix C: 2026 Ad Copy Templates

### LinkedIn Ad Copy (Lead Gen)

**Hook:** [Pain point question]
**Body:** [Agitate] → [Solution tease]
**CTA:** [Benefit-driven action]

**Example (Worklane):**
> Still chasing approvals through Slack and email?
>
> Every delay costs you time. Every lost request costs you trust.
>
> Worklane routes work automatically — from anyone to the right one.
>
> [See approvals flow →]

### Meta Ad Copy (Awareness)

**Hook:** [Pattern interrupt in first line]
**Body:** [3-line max value prop]
**CTA:** [Low-friction action]

**Example (Clocklane):**
> ⏰ Time theft costs the average SMB ₱180,000/year.
>
> Clocklane tracks every hour accurately. Fair time. Fair pay.
>
> [Calculate your savings →]

### TikTok Script Template

**0-3s:** [Pattern interrupt + hook]
**3-15s:** [Problem + agitation]
**15-45s:** [Solution + proof]
**45-60s:** [CTA]

**Example (Vector):**
> "POV: You're a PM and someone asks for a status update" [shows calendar chaos]
> "Every day, you're chasing updates instead of shipping."
> "Vector shows you what's moving and what's stuck — in one view."
> "Link in bio to see your projects clearly."

---

*Document Version 1.0 — February 17, 2026*
*Author: ARIA*
*For: Symph CSaaS Marketing Team*
