# Jarrhey De la Peña

**Role:** COO / PM at Symph
**Discord:** jarrhey

## Communication Style
- Visual thinker - prefers cards over tables
- Direct feedback - gives clear corrections
- Strategic - thinks about brand cohesion across products

## Preferences
- **Design:** Wants hyperpersonalized branding, not templates
- **Presentation:** Prefers visual layouts over dense text
- **Feedback:** Gives clear "what's wrong + what to do instead"

## Common Requests
- Landing page reviews
- Brand consistency checks
- Product differentiation

## Key Quotes & Corrections

### 2026-02-17 - Landing Page Differentiation
- "Not all of these has to be in dark mode. Some can be in light mode or colored background - it should fit the personality of the brand."
- "A hyperpersonalized software should be showcased by a hyperpersonalized brand"
- "The counting up numbers look very repetitive across all the websites, think of other ways to delight"
- "Every product and brand landing page is unified in the mission and movement of offering personalized software but should have a signature pause moment of delight"

**Lesson:** Each product needs unique personality expression, not just color swap. Mode, signature moments, and brand elements should all match the product's personality.

### Earlier - Logo Design
- Rejected literal micro-details as "too obvious"
- Prefers abstract over literal marks
- Values 2026 trends: state-based design, motion-first, responsive systems

## Tags
#design #brand #landing-pages #coo #pm
